I deal with a huge amount of email in my job. But one day, I realized that every morning, when I logged in, I was deleting upwards of 100 emails that I just didn’t want or need. These weren’t classic “spam” emails offering enlargement of various organs, my filter deals with those. These were emails that at some point I’d actually subscribed to legitimately, either in buying something or when I was interested in a specific topic.
One by one, those subscriptions added up to a very full email inbox each day. But it was easier to delete them quickly than to take the time to unsubscribe to them.
At the urging of my husband, who kept hearing me grouse about this, I decided to start unsubscribing to 10 emails per day. By the end of 2 weeks, my daily inbox was cleaner, lighter and clutter free. And, as a side benefit, unsubscribing to my emails from J. Crew and The Gap meant that I was much less tempted by that new cardigan or those new Curvy Jeans. I was actually saving money and time. Color me a happy Penelope.
So, not surprisingly, your assignment is to do just what I did: each morning, go through your inbox and take the time to scroll to the bottom of 10 of those emails and click on the “unsubscribe” link. Follow that and do what you need to do to make them stop sending you emails. It’ll take about 10 minutes per day. Do this every day until you’re not receiving these kinds of emails anymore. In no time, you’ll be feeling clearner, lighter and email-clutter free.
After you’ve done this, maintain it over time by paying attention as you make online purchases to the little check box most retailers append to the bottom of their purchase screens. Select the option that tells them you don’t want to be on their mailing lists. (Unless you do, of course!)
Just one more way to live a less cluttered digital life.